people unsubscribe

Why people unsubscribe from your email list—and why it’s not always a bad thing

People are going to unsubscribe from your email list. It’s sad, but it’s guaranteed to happen.  No matter how great your email marketing is, you’re not going to retain 100 percent of your subscribers. Studies have placed the average unsubscribe rate between 0.19 percent and 0.52 percent per email sent. That means if you have a 2,000-person list, with […]

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